GEO · Generative Engine Optimization
GEO: visibility in ChatGPT, Perplexity and AI Overviews.
GEO is optimisation for AI-powered search. I check how models describe your brand and your competitors, then structure content, data and sources so AI cites you.
What I do.
- AI visibility audit
How ChatGPT, Perplexity, Gemini and AI Overviews answer questions in your industry.
- Citable content
Clear answers, definitions and concrete data in a structure models can process.
- Brand entity and structured data
Consistent company information that helps AI understand who you are.
- Sources and mentions
Presence where models get their knowledge: rankings, directories, industry articles.
- Access for AI crawlers
robots.txt, server and Cloudflare settings that let AI bots read your site.
- Measurement
AI referral traffic in analytics plus regular checks of control prompts.
FAQ.
What is GEO?
GEO (Generative Engine Optimization) is optimisation for AI-powered search tools such as ChatGPT, Perplexity, Gemini and Google AI Overviews. The goal is for your company to be mentioned, cited and linked in their answers.
Does GEO replace SEO?
No. AI models rely heavily on pages that perform well in traditional search. Solid SEO is the foundation; GEO adds work on how AI understands and describes your brand.
Can you guarantee ChatGPT will recommend me?
No, and nobody honest will promise that. AI answers depend on many factors and change over time. What I can do is significantly increase the chance that your company is understood, cited and mentioned for the right questions - and measure progress.
Let's talk about your website.
30 minutes, no strings attached. Pick a time for a call or write a few sentences about your site.